History

Anywhere you go in the Philippines, you’re bound to find a bright-green kiosk, with a smiling spud next to the now-familiar name: Potato Corner. Today, this food cart has become the top-of- mind entry point for budding entrepreneurs and has seen its business expand in the Philippines and overseas. Dubbed as the World’s Best Flavored Fries, Potato Corner has been a leading brand in the food industry for OVER 25 years.

Potato Corner opened its first outlet in the Philippines in October 1992 and began franchising the year after. Today, it has grown from small carts into in-line stores found in almost every corner of the world – in malls, schools, hospitals, bus stations, amusement parks, and even tourist destinations in multiple countries. In every corner of the world, someone wants Potato Corner.

Throughout the years, Potato Corner has garnered numerous awards, mostly recognizing its excellent business model and well-loved brand. It has received the Franchise Excellence Hall of Fame Award by the Philippine Franchise Association and Department of Trade and Industry in 2003, won Best Franchise of the Year on three consecutive years, and most recently, bagged the Global Franchise Award recognized by the same institution. Potato Corner is truly an iconic brand for kids and kids-at-heart and a distinguished business venture for entrepreneurs.

Timeline

1992
June 1

1992

• CINCO HOLDINGS CORPORATION established the home of the original flavored fries – POTATO CORNER.
October 16

1992

• The first company outlet operated in SM Megamall Bldg. B on October 16, 1992.
1993
October 16

1993

• The first franchise outlet was opened at U.E. Recto.
1995
June 1

1995

• ‘Sour Cream & Onion’ flavor was introduced.
June 1

1995

• PC expanded operations in the Visayas region.
1997
June 1

1997

• The year Potato Corner’s sales started to peak.
June 1

1997

• PC established office and commissary in Bacolod City
June 1

1997

• PC operated more than 100 outlets nationwide.
2001
June 1

2001

• Other brands were introduced.
June 1

2001

• Potato Corner branched out through franchising. The company intends to give everyone an opportunity to become entrepreneurs.
June 1

2001

Training program was enhanced. Orientation – Classroom type ( 1 day ) – Hands on training/Outlet training (4 days equivalent to 40-hr program)
2007
June 1

2007

• The first international outlet was opened in Jakarta, Indonesia.
2010
June 1

2010

• The first Potato Corner store in the US opened in Sta. Anita, Los Angeles.
June 1

2010

• In February, the first Potato Corner “SPUD DINER” was opened at The Columns in Makati, serving all potato dishes and potato-based soup.
2011
June 1

2011

• Potato Corner has grown to 317 outlets nationwide.
2014
January 27

2014

• A Potato Corner store was opened in Australia.
2015
January 27

2015

• Potato Corner Philippines reached the 500-store mark.
2016
January 27

2016

• 4 Potato Corner stores were opened in Thailand.
January 27

2016

• A Potato Corner store in Panama was opened.
January 27

2016

• Potato Corner has reached over 700 stores in the Philippines and over 120 stores internationally.